I clicked by an ad for AOL email today. I clicked off the page before I noticed it, and only caught it as it vanished, so this might not be verbatim, but this is pretty much what it said:

"Does your email have you running around in circles?"

The implication being, of course, that running around in circles is complex and therefore bad.

Hmm.... I wonder what they could have meant. I'm sure there's a reference to a competitor hidden cleverly away in there somewhere, but I just can't spot it. This is the very definition of sly wit. The sort of bon mot that I have no doubt Oscar Wilde, had he been into failing internet giants, would have handed them for an ad campaign.

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